The measurement

Questions come from the brand description — sector, services, competitors, markets — and are phrased the way a customer would ask them. “Which is the best dental clinic in Boston”, not “dental clinic Boston”. The difference matters: the first is what people actually type to an assistant.

A typical run is 60 measurements: 15 questions across 4 engines, in the brand's main market — geography and language set by you. Measuring export markets on the same subscription is coming soon.

All four engines are queried with live search — the mode a real customer uses. Measuring without search would measure the model's memory, which is a different thing and goes stale with every update.

Every measurement keeps the exact text the engine returned, the sources it cited, the brand's position and the date. That is what turns the number into a verifiable claim: when a client asks “how do you know?”, you open it and show them.